Title :
Mechanism Analysis of E-Commerce Trust Seal Promoting Website Sale
Author_Institution :
Sch. of Manage., Henan Univ. of Technol., Zhengzhou
Abstract :
One of the important functions of e-commerce trust seal is promoting Web site sale. This paper mainly discuss the meaning and economy function of e-commerce trust seal and analyze the typical effect mechanism of e-commerce trust seal promoting website sale. We think that the trust of e-commerce website can be promoted by exposing trust seal in the website and attract the consumer forward in order to implement the business and extend the business size online.
Keywords :
Web sites; consumer behaviour; electronic commerce; security of data; Website sale; business size online; consumer forward; e-commerce trust seal; e-commerce website; economy function; mechanism analysis; Contracts; Electronic mail; Internet; Marketing and sales; Promotion - marketing; Radio navigation; Seals; Search engines; TV; Technology management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.848
