DocumentCode
3500893
Title
Mechanism Analysis of E-Commerce Trust Seal Promoting Website Sale
Author
Jiao Wan-tang
Author_Institution
Sch. of Manage., Henan Univ. of Technol., Zhengzhou
fYear
2007
fDate
21-25 Sept. 2007
Firstpage
3428
Lastpage
3431
Abstract
One of the important functions of e-commerce trust seal is promoting Web site sale. This paper mainly discuss the meaning and economy function of e-commerce trust seal and analyze the typical effect mechanism of e-commerce trust seal promoting website sale. We think that the trust of e-commerce website can be promoted by exposing trust seal in the website and attract the consumer forward in order to implement the business and extend the business size online.
Keywords
Web sites; consumer behaviour; electronic commerce; security of data; Website sale; business size online; consumer forward; e-commerce trust seal; e-commerce website; economy function; mechanism analysis; Contracts; Electronic mail; Internet; Marketing and sales; Promotion - marketing; Radio navigation; Seals; Search engines; TV; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-1311-9
Type
conf
DOI
10.1109/WICOM.2007.848
Filename
4340623
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