Title :
An Empirical Study on Chinese Enterprises´ Adoption of Mobile Services
Author :
Lu, Yaobin ; Deng, Zhaouhua ; Wang, Bin
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan
Abstract :
Many enterprises in China started using mobile service, such as enterprise short messages services (ESMS), to help with their business communication needs. This study examines enterprises´ adoption of ESMS based on the innovation diffusion theory (IDT) and the task-technology fit (TTF) model. We collected survey data from 80 enterprise respondents through the customer service departments of four telecommunications companies in China. Our results indicate that relative advantage, compatibility, complexity, and the task-technology fit affect the behavioral intention to adopt ESMS, which in turn affects actual usage. In addition, the task-technology fit has a positive effect on relative advantage and a negative effect on complexity. Our results provide insight into enterprise adoption research and mobile service marketing strategies.
Keywords :
business communication; electronic commerce; electronic messaging; mobile computing; ESMS; business communication needs; enterprise short messages services; innovation diffusion theory; mobile business; mobile service marketing strategy; mobile services adoption; task-technology fit model; Business communication; Companies; Customer service; Finance; Information management; Message service; Mobile handsets; Technological innovation; Technology management; Telecommunication computing;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.897
