DocumentCode
3502463
Title
Computational Trust Model in Online Auctions
Author
Zhang, Wei
Author_Institution
Sch. of Inf., Central Univ. of Finance & Econ., Beijing
fYear
2007
fDate
21-25 Sept. 2007
Firstpage
3767
Lastpage
3770
Abstract
Aimed at the limitation of traditional trust model in online auctions, considering the characteristic of online auctions, the paper presents five trust decisive factors; then the paper an improved trust model that combines these factors to measure the trustworthiness of participants in online auctions. The simulation results show that compared with the existing models, our model performs more robust and effective.
Keywords
electronic commerce; security of data; computational trust model; online auctions; online reputation system; participant trustworthiness; trust decisive factor; Aggregates; Artificial intelligence; Computational modeling; Context modeling; Finance; Negative feedback; Particle measurements; Robustness; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-1311-9
Type
conf
DOI
10.1109/WICOM.2007.932
Filename
4340707
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