DocumentCode
3503213
Title
The concept of shadow price to monetarize the intangible value of expertise
Author
Fragniere, Emmanuel ; Heitz, Christoph ; Moresino, Francesco
Author_Institution
Dept. d´´Economie, Haute Ecole de Gestion de Geneve, Carouge
Volume
2
fYear
2008
fDate
12-15 Oct. 2008
Firstpage
1736
Lastpage
1741
Abstract
The pricing of knowledge based services should be based on the three following components: the cost structure, the competition and the perceived value by the client. Practically, it is mainly based on the cost structure which does not account for the real value provided to the client. Based on an integrated optimization model combining an aggregate planning model with a share of choice model, we produce implicit values of expertise. Preliminary results will be presented about a travel agency.
Keywords
aggregate planning; optimisation; pricing; service industries; aggregate planning model; choice model; cost structure; intangible expertise value; integrated optimization model; knowledge-based services; shadow price; travel agency; intangibility engineering; perceived value; service design; shadow price;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4244-2012-4
Electronic_ISBN
978-1-4244-2013-1
Type
conf
DOI
10.1109/SOLI.2008.4682809
Filename
4682809
Link To Document