The Transition of Sports Marketing from E-CRM to E-SRM

Everyday the internet proposes corresponding win-win circumstances for all companies and ordinary customers. Electronic customer relationship management E-CRM is employed to learn about customers´ requirements and behaviors to have a great relationship with them, physically or virtually to fulfill their requirements and to prolong lasting relationships with them. Moreover , marketing in sports provide an outline of assistance financially to an activity by a commercial company for the aim of having commercial goals and satisfy the requirements of the customer in a way to enhance the satisfaction and loyalty of the customers. Although sport marketing has an old history and takes benefit from strenuous marketing strategy, CRM is a best tool and strategy to intensify sport marketing activities. In addition, using CRM as well as E-CRM, Company can utilize from CRM strategies to retain many clients. The aims of the paper are to identify some of the similarities and differences between the two activities, and to illustrate areas where complementary benefits can be obtained using E-CRM. Finally, it is argued that companies could implement CRM for their online sporting activities and while integrating that together, sport relationship management or SRM as well as E-SRM will be created.