Title :
Notice of Retraction
The Marketing Effect and Revelation of the Price Catabolization of Premium Brand Product
Author :
Qiu Xiaodong ; Hu Song ; Zhao Ping
Author_Institution :
Sch. of Econ. & Manage., Beijing Jiaotong Univ., Beijing
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
We use the testable empirical analysis method and examine the premium brand products price catabolization effect with regard to the high, middle and low priced products. Through our research, we find that there are systematically significant differences of the marketing effect of price catabolization for different price level products. We also propose strategies for premium brands to maintain its brand value. This research is helpful to firms that want to build their own premium brands and also protect them effectively.
Keywords :
marketing; pricing; brand value; marketing effect; premium brand product; price catabolization; price level product; Automobiles; Globalization; Marketing and sales; Marketing management; Profitability; Protection; TV; Testing;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.1063
