DocumentCode
3504967
Title
Notice of Retraction
The Marketing Effect and Revelation of the Price Catabolization of Premium Brand Product
Author
Qiu Xiaodong ; Hu Song ; Zhao Ping
Author_Institution
Sch. of Econ. & Manage., Beijing Jiaotong Univ., Beijing
fYear
2007
fDate
21-25 Sept. 2007
Firstpage
4310
Lastpage
4313
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
We use the testable empirical analysis method and examine the premium brand products price catabolization effect with regard to the high, middle and low priced products. Through our research, we find that there are systematically significant differences of the marketing effect of price catabolization for different price level products. We also propose strategies for premium brands to maintain its brand value. This research is helpful to firms that want to build their own premium brands and also protect them effectively.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
We use the testable empirical analysis method and examine the premium brand products price catabolization effect with regard to the high, middle and low priced products. Through our research, we find that there are systematically significant differences of the marketing effect of price catabolization for different price level products. We also propose strategies for premium brands to maintain its brand value. This research is helpful to firms that want to build their own premium brands and also protect them effectively.
Keywords
marketing; pricing; brand value; marketing effect; premium brand product; price catabolization; price level product; Automobiles; Globalization; Marketing and sales; Marketing management; Profitability; Protection; TV; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-1311-9
Type
conf
DOI
10.1109/WICOM.2007.1063
Filename
4340838
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