An Advertisement Fee Model for Direct Mail Decision Support System

Nowadays many corporations have used advertisement decision support system, which can be used to help people make scientific, reasonable advertisement planning and marketing work. Direct mail (DM) is a popular advertisement means, however there lacks DM advertisement fee model in those advertisement decision support system. Thus it is necessary for bookshop to build a DM advertisement fee model that can help its manager make the decision on the optimized advertisement fee and obtain maximized profit of the bookshop. To solve the above problem, a brief analysis and three hypotheses on advertisement fee model of DM are given firstly, then the aforementioned fee model is modeled and relational solution is proposed. Finally conclusion and further research issues are presented.