DocumentCode
3506031
Title
Fuzzy Comprehensive Evaluation Model for the High-Tech Brand Risk
Author
Wang Xingyuan ; Wu Xinmin ; Zhao Yuanyuan
Author_Institution
Sch. of Manage., Shandong Univ., Jinan
fYear
2007
fDate
21-25 Sept. 2007
Firstpage
4551
Lastpage
4554
Abstract
This paper analyzed the development risk factors of high-tech brand systematically, established the evaluation index system of the development risk of high tech brand and then built the comprehensive evaluation model of the risk of high tech brand applying analytical hierarchy process (AHP) and fuzzy comprehensive evaluation methods. Finally, a practice of comprehensive evaluation on a certain brand was given based on the model established.
Keywords
commerce; fuzzy set theory; risk management; AHP; analytical hierarchy process; evaluation index system; fuzzy comprehensive evaluation model; high-tech brand risk; Cities and towns; Concrete; Crisis management; Environmental economics; Fuzzy control; Fuzzy systems; Legislation; Partial response channels; Risk analysis; Risk management;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-1311-9
Type
conf
DOI
10.1109/WICOM.2007.1119
Filename
4340894
Link To Document