Title :
Interactive knowledge acquisition for concept development of consumer products
Author :
Ishino, Yoko ; Hori, Koichi ; Nakasuka, Shinichi
Author_Institution :
Res. Center for Adv. Sci. & Technol., Tokyo Univ., Japan
Abstract :
The paper describes a novel method for computer aided strategic concept formation in the early stage of product development. This method combines interactive evolutionary computing (IEC) and machine learning techniques. It enables the user to generate a creative and well-grounded product concept based on marketing strategy, while also stimulating the user to clarify the product concept idea he/she had in mind. The system called BICSS was developed based on this method. The proposed method has been qualitatively validated by a case study
Keywords :
evolutionary computation; interactive systems; knowledge acquisition; learning (artificial intelligence); marketing data processing; BICSS; Brand Identity Creation Support System; IEC; case study; computer aided strategic concept formation; concept development; consumer products; interactive evolutionary computing; interactive knowledge acquisition; machine learning techniques; marketing strategy; product concept; product concept idea; product development; Bismuth; Consumer products; Convergence; Data analysis; Humans; IEC standards; Knowledge acquisition; Machine learning; Packaging; Product development;
Conference_Titel :
Knowledge-Based Intelligent Information Engineering Systems, 1999. Third International Conference
Conference_Location :
Adelaide, SA
Print_ISBN :
0-7803-5578-4
DOI :
10.1109/KES.1999.820176
