Title :
Research on the Early Warning Model of Enterprise Online Trust Crisis Based on Web Mining
Author :
Yitang Zeng ; Chunhui Tan ; Lijuan Hu
Author_Institution :
Dept. of Inf. Manage., Huazhong Normal Univ., Wuhan, China
Abstract :
With the coming of network age, enterprise online trust crisis has become normal, and aroused increasing concern of senior leaders of various enterprises. The transmitting channel of enterprise online trust crisis is very widespread, and the Web mining is the key technology on early warning of enterprise online trust crisis. This paper has constructed enterprise online trust crisis early warning model based on Web mining, analyzed the operating principle and basic functions of the model, and discussed the points for attention of the model.
Keywords :
Internet; data mining; electronic commerce; Web mining; early warning model; enterprise online trust crisis; Decision support systems; Helium; Information processing; early warning; online trust crisis; web mining;
Conference_Titel :
Intelligence Information Processing and Trusted Computing (IPTC), 2010 International Symposium on
Conference_Location :
Huanggang
Print_ISBN :
978-1-4244-8148-4
Electronic_ISBN :
978-0-7695-4196-9
DOI :
10.1109/IPTC.2010.8
