DocumentCode
3513038
Title
Strategic repositioning - moving into radically unfamiliar markets: the experience of the defense sector
Author
Bers, John A.
Author_Institution
Sch. of Eng., Vanderbilt Univ., Nashville, TN, USA
Volume
Supplement
fYear
2001
fDate
2001
Firstpage
453
Abstract
This paper reports on a multiyear study of how defense contractors successfully reposition their technologies into commercial markets. It analyzes the key technology, market, and organizational success factors, and draws strategy implications for the defense industry. Data sources include a survey of 52 contractors and interviews with 40 others
Keywords
technology transfer; commercial markets; defense contractors; defense industry; defense sector; market success factors; multiyear study; organizational success factors; strategic repositioning; strategy implications; technologies repositioning; technology success factors; unfamiliar markets; Aerospace industry; Business; Defense industry; Engineering management; Government; Marketing and sales; Marketing management; Paper technology; Technology management; Technology transfer;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location
Portland, OR
Print_ISBN
1-890843-06-7
Type
conf
DOI
10.1109/PICMET.2001.952182
Filename
952182
Link To Document