DocumentCode
3513407
Title
The strategic decisions impact over the fast-food franchisees performance: the franchisor - franchisee relationship
Author
Cohen, Marcos ; Da Silva, Jorge Ferreira
Author_Institution
Pontificia Univ. Catolica do Rio de Janeiro, Brazil
Volume
1
fYear
2001
fDate
2001
Abstract
Motivated by the increasing interest and controversy raised by the practice of franchising, this work describes the research carried out among Brazilian fast food networks franchisees, measuring their perception of the competitive strategies deployed by the respective franchisors and their satisfaction with the franchisor-franchisee relationship, aiming at the identification of the role of the relationship in the average performance of these same franchisees
Keywords
food processing industry; franchising; management; strategic planning; Brazil; company performance; competitive strategies; fast-food franchisees performance; franchising; franchisor-franchisee relationship; strategic decisions impact; Analysis of variance; Food industry; Investments; Regression analysis; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location
Portland, OR
Print_ISBN
1-890843-06-7
Type
conf
DOI
10.1109/PICMET.2001.952202
Filename
952202
Link To Document