Title :
An Integration and Empirical Examination of Entrepreneurial Orientation, Market Orientation and Firm Performance
Author :
Yi Cui ; Xin Zheng
Author_Institution :
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou
Abstract :
This paper intends to shed some light on the impact of entrepreneurial orientation (EO), market orientation (MO) on firm performance in Chinese context. Utilizing regression and hierarchical regression analysis, we test our hypotheses using a sample of 106 firms. The result shows that EO and MO are respectively positively associated with financial performance and innovative performance. EO is positively associated with MO. The theoretical and managerial implications are discussed.
Keywords :
financial management; innovation management; organisational aspects; regression analysis; entrepreneurial orientation; financial performance; firm performance; hierarchical regression analysis; innovative performance; market orientation; Companies; Cultural differences; Decision making; Delay; Engines; Innovation management; Production; Profitability; Regression analysis; Testing;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.1573
