Chinese Business-to-Consumer E-Commerce on the Semantic Web

With the rise of the semantic Web, more and more people recognize that the technologies about it will greatly influence the further development of the e-commerce. In this paper we discuss potential impacts of semantic Web on the business-to-consumer (B2C) e-commerce in China. We use scenarios management based research approach to describe the details of B2C e-commerce by deploying the semantic Web. Furthermore, we present the obstacles of B2C e-commerce in China currently and analyze the positive impacts of the semantic Web by pointing out how the semantic Web technologies will help to solve these problems. Finally, an example is illustrated, by comparing the activity of consumers now with after deploying the semantic Web to emphasis that the semantic Web will make B2C e-commerce interactions more flexible and automated