An Analysis on Enterprise Standardization-driven Value Chain Management Performance

This article discusses the key role of enterprise standardization in adding corporate value. It makes an analysis on the technical standardization gaming between products (services) by use of the Hotelling competition mode, and indicates that the formation of technical standardization diversity between products is helpful for reducing the substitution between different products, strengthening the monopoly over customers, and creating requirement specification effects and entry barriers; and builds an enterprise standardization-driven value chain management performance model by use of the PLS (Partial Least Squares)-based structural equation model to judge the effect of the key dimension of enterprise standardization in different periods and different regions on the value chain management performance, and provides a new theoretical basis for the scientific implementation of enterprise standardization