DocumentCode
3518238
Title
A Study of Mechanism about Mood Influencing Impulsive Buying
Author
Yun-lai, Zhang ; Yan, Li
Author_Institution
Northeast Forestry Univ.
fYear
2006
fDate
5-7 Oct. 2006
Firstpage
936
Lastpage
941
Abstract
As one type of general buying behaviors, impulsive buying is affected by many factors. Mood is one of the important factors, but the mechanism through which mood affect impulse buying has not been thoroughly explored. Based on referencing related theories, a new mechanism called impairing self-control was put forward and integrated with other mechanisms reasonably. At the end of this paper, the model and hypothesis advanced were verified by empirical research
Keywords
consumer behaviour; customer services; market research; purchasing; buying behaviors; empirical research; impairing self-control; mood-influencing impulsive buying; Appraisal; Cognition; Displays; Feedback; Forestry; Information processing; Manufacturing industries; Marketing and sales; Mood; Psychology; Impulse buying; Mechanism; Mood;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Engineering, 2006. ICMSE '06. 2006 International Conference on
Conference_Location
Lille
Print_ISBN
7-5603-2355-3
Type
conf
DOI
10.1109/ICMSE.2006.313997
Filename
4105029
Link To Document