Cluster Competitiveness and Strategy Based on Modified GEM Model - An Analysis on Changsha Engineering Machinery Cluster in Center China

Clusters perform differently. Many studies have focused on the competitiveness and strategy, among which the GEM (Groundings-Enterprises-Markets) model is quite favored in practice though with some intrinsic drawbacks, i.e., heuristic, simple and general. By analytic hierarchy process (AHP), detailed and weighted indicators through SPSS analysis and a special cluster, we try to overcome the defects. We apply the modified framework into Changsha engineering machinery cluster in center China and evaluates the competitiveness in detail. Finally, we propose three strategies according to the modified GEM analysis, which are, cluster foundation improvement strategy, cluster innovation strategy and, global value chain strategy