Title :
Object-orientation: a new perspective on strategy
Author :
Watson, Richard T. ; Zinkhan, George M. ; Pitt, Leyland F.
Author_Institution :
Dept. of MIS, Georgia Univ., Athens, GA, USA
Abstract :
Evolving trends in the economy have stimulated thinking about emerging organizational forms. This article introduces the notion that the computer science tenets of object-orientation (OO) can be used to design organizations. A case study of Amazon.com is used to illustrate the application of OO concepts to business strategy
Keywords :
Internet; business data processing; object-oriented methods; strategic planning; Amazon.com; Internet; business strategy; case study; economy; object-oriented technology; organizational design; Application software; Books; Computer industry; Computer science; Consumer electronics; Delay; Electric breakdown; Investments; Marketing and sales; Vocabulary;
Conference_Titel :
Research Challenges, 2000. Proceedings. Academia/Industry Working Conference on
Conference_Location :
Buffalo, NY
Print_ISBN :
0-7695-0628-3
DOI :
10.1109/AIWORC.2000.843269
