DocumentCode
351917
Title
Object-orientation: a new perspective on strategy
Author
Watson, Richard T. ; Zinkhan, George M. ; Pitt, Leyland F.
Author_Institution
Dept. of MIS, Georgia Univ., Athens, GA, USA
fYear
2000
fDate
2000
Firstpage
35
Lastpage
40
Abstract
Evolving trends in the economy have stimulated thinking about emerging organizational forms. This article introduces the notion that the computer science tenets of object-orientation (OO) can be used to design organizations. A case study of Amazon.com is used to illustrate the application of OO concepts to business strategy
Keywords
Internet; business data processing; object-oriented methods; strategic planning; Amazon.com; Internet; business strategy; case study; economy; object-oriented technology; organizational design; Application software; Books; Computer industry; Computer science; Consumer electronics; Delay; Electric breakdown; Investments; Marketing and sales; Vocabulary;
fLanguage
English
Publisher
ieee
Conference_Titel
Research Challenges, 2000. Proceedings. Academia/Industry Working Conference on
Conference_Location
Buffalo, NY
Print_ISBN
0-7695-0628-3
Type
conf
DOI
10.1109/AIWORC.2000.843269
Filename
843269
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