Business-model dynamics: A case study of Tencent

A company with a proper business model appears to have advantages over one with perfect profit model. This paper develops a new framework for explaining how enterprises adopt business-model dynamics to impact their development process. In this paper, to demonstrate how the process occurred we present a longitudinal case study to find out how Tencent acted in every stage. We explore the history of Tencent and analyze his choices and consequences in the view of business-model changes. Our findings indicate that enterprises prefer avoiding major revisions in their business-models, rather than exploring a new one. This forms a major challenge for managers to make a strategic decision.