Title :
Simulation modeling for weakening bullwhip effect in auto-sales
Author :
Yu, Bing ; Li, Yong ; Xiao, Yin-jie ; Luo, Xing-ling ; Ou, Zhi-mei
Author_Institution :
Dept. of Bus. Adm., Changsha Univ., Changsha, China
Abstract :
“The bullwhip effect” have serious influence on auto sales chain property and performance. Based on System Dynamics theory, this paper built a model of multi-level auto sales supply chain, made a modeling and simulation research on the bullwhip effect to a scalable multi-agent linear supply chain system. Quantitative analysis on the impact of lead time to the bullwhip effect, and gave corresponding strategies of the weakening impact of the bullwhip effect in the chain.
Keywords :
automobile industry; multi-agent systems; sales management; supply chain management; bullwhip effect; lead time; multilevel auto sale supply chain; quantitative analysis; scalable multiagent linear supply chain system; simulation modeling; simulation research; system dynamic theory; Analytical models; Automobiles; Industries; Marketing and sales; Mathematical model; Supply chains; Vehicle dynamics; Auto; Lead Time; The Bullwhip Effect;
Conference_Titel :
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location :
Changchun
Print_ISBN :
978-1-61284-446-6
DOI :
10.1109/ICIEEM.2011.6035448
