Little web log and big social event: The public discourse of internet

On the account of civic society by social scientists, the capacity of civic society has experienced a dual aggression from economic and politic power. However, the existence and development of Internet provides a new capacity for the renaissance of civic society. Especially in the age from WEB 1.0 to WEB 2.0, the public transform their role from an audience to a speaker; this transfer fosters a possibility to boost the formation of public discourse on the Internet. Public discourse as a powerful Web force, its influence extends beyond the Web and reaches the authentic society which brings latent consequences. This paper explores the formative processes of public discourse on the internet and discusses its latent consequence, moreover, as in an overexposed society; sociology should play a positive role in this formative process as a guide.