• DocumentCode
    3529388
  • Title

    Modeling the value creation through business models: Cases study of Estee Lauder and L´Oreal

  • Author

    Wang, Xiao ; Dong, Jia-qi ; Chen, Yang ; Zheng, Wen-fu

  • Author_Institution
    Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
  • Volume
    Part 3
  • fYear
    2011
  • fDate
    3-5 Sept. 2011
  • Firstpage
    1708
  • Lastpage
    1711
  • Abstract
    Business models are widely referred as the `logic of the firm´ - how it operates and creates value for its stakeholders. The paper, based on the CR Framework of business models, identifies the components of business models and models the value creation relationship among them by demonstrating business models of two world famous cosmetics companies. The results of the empirical analysis exhibit fully the good applicability of CR Framework for characterizing the logic of the firm.
  • Keywords
    cosmetics; value engineering; CR framework; Estee Lauder; L´Oreal; business models; cosmetics companies; firm logic; value creation; Analytical models; Biological system modeling; Companies; History; Industries; Technological innovation; Business Model; CR Framework; Estee Lauder; L´Oreal;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
  • Conference_Location
    Changchun
  • Print_ISBN
    978-1-61284-446-6
  • Type

    conf

  • DOI
    10.1109/ICIEEM.2011.6035491
  • Filename
    6035491
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3529388