DocumentCode
3529526
Title
Research on promotion strategies and approaches of core competence for construction enterprises based on delta model
Author
Gao, Li-Jun ; Luo, Fu-zhou ; Zhang, Jiang-peng
Author_Institution
Sch. of Manage., Xi´´an Univ. of Archit. & Technol., Xi´´an, China
Volume
Part 3
fYear
2011
fDate
3-5 Sept. 2011
Firstpage
1737
Lastpage
1740
Abstract
This paper analyzes the evolution of strategic management analysis model and puts forward core competitiveness strategy in construction enterprises is comprehensive system that includes three connotations: best product, total customer solution, system lock-in. The strategy combinations and approaches of core competitiveness are proposed in this paper based on delta model finally.
Keywords
competitive intelligence; construction industry; promotion (marketing); strategic planning; best product; construction enterprise; core competence; core competitiveness; delta model; promotion strategy; strategic management analysis model; system lock-in; total customer solution; Analytical models; Companies; Economics; Industries; Project management; Technological innovation; Delta Model; approaches; construction enterprises; core competitiveness; strategies;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location
Changchun
Print_ISBN
978-1-61284-446-6
Type
conf
DOI
10.1109/ICIEEM.2011.6035500
Filename
6035500
Link To Document