Title :
Research on promotion strategies and approaches of core competence for construction enterprises based on delta model
Author :
Gao, Li-Jun ; Luo, Fu-zhou ; Zhang, Jiang-peng
Author_Institution :
Sch. of Manage., Xi´´an Univ. of Archit. & Technol., Xi´´an, China
Abstract :
This paper analyzes the evolution of strategic management analysis model and puts forward core competitiveness strategy in construction enterprises is comprehensive system that includes three connotations: best product, total customer solution, system lock-in. The strategy combinations and approaches of core competitiveness are proposed in this paper based on delta model finally.
Keywords :
competitive intelligence; construction industry; promotion (marketing); strategic planning; best product; construction enterprise; core competence; core competitiveness; delta model; promotion strategy; strategic management analysis model; system lock-in; total customer solution; Analytical models; Companies; Economics; Industries; Project management; Technological innovation; Delta Model; approaches; construction enterprises; core competitiveness; strategies;
Conference_Titel :
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location :
Changchun
Print_ISBN :
978-1-61284-446-6
DOI :
10.1109/ICIEEM.2011.6035500
