A suppliers´ perspective on e-commerce: Suppliers responses to consumers´ perspectives on e-commerce adoption in developing countries — A Saudi Arabian empirical study

This paper presents the findings of the second of two empirical studies conducted in Saudi Arabia. The first highlighted the key factors influencing the adoption by customers of e-commerce in developing countries from their own perspective. This second study covers the suppliers´ perspective on factors raised by those consumers. Many issues were highlighted by the first study about consumers´ perspectives. These related to cultural awareness, communication, technical, financial, suppliers, delivery, security, privacy, government, legal and geographical issues. Amongst the findings are the failure of the Communication and Information Technology Commission to activate the Universal Service Fund to support service in rural areas, the lack of cooperation and training in the related government´s organisations, the lack of field-based scientific research and lack of funding for field research.