DocumentCode
3536149
Title
A Dynamic Solution to Mobile E-Commerce on Trust Status Prediction
Author
Wang, Suzhen ; Fan, Lijie ; Liu, Wei
Author_Institution
Office of Acad. Affairs, Hebei Univ. of Econ. & Bus., Shijiazhuang, China
fYear
2011
fDate
23-25 Sept. 2011
Firstpage
1
Lastpage
4
Abstract
A trust evaluation model for mobile e-commerce trading platform was proposed, which is based on improved Grey-prediction-model. The model utilizes the theory of Gray prediction, constructs the GM (1,1) model according to the changes of previous trust values of entities interaction and predict the next trust value. Experiments show that the model is a better solution to mobile e-commerce on trust status prediction.
Keywords
electronic commerce; grey systems; mobile radio; prediction theory; telecommunication industry; GM (1,1) model; Grey-prediction-model; mobile e-commerce trading platform; trust evaluation model; trust status prediction; Business; Data models; Educational institutions; Mathematical model; Mobile communication; Prediction algorithms; Predictive models;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing (WiCOM), 2011 7th International Conference on
Conference_Location
Wuhan
ISSN
2161-9646
Print_ISBN
978-1-4244-6250-6
Type
conf
DOI
10.1109/wicom.2011.6036659
Filename
6036659
Link To Document