The Customer value of e-commerce based on the grounded theory

Author

Zheng, Pengpeng ; Ding, Tianyu ; Fu, Yanan ; Huang, Shaoying

Author_Institution

Sch. of Sci., South China Univ. of Technol., Guangzhou, China

fYear

2012

fDate

14-15 Aug. 2012

Firstpage

109

Lastpage

114

Abstract

Our paper studies customer value of e-commerce from two different points of view based on grounded theory and tries to conduct large amount of data in e-commerce with our model. The customer value model of e-commerce is built up through analyzing the relationship of categorizations and conceptions selected by grounded theory. After that, the evaluation value model is built up by proposing three measurements: the measurement of components, the measurement of relationship and the measurement of influential factors. Finally, we calculate the data from taobao.com utilizing fuzzy comprehensive evaluation method on the first kind of measurement.

Keywords

data handling; electronic commerce; fuzzy set theory; component measurement; customer value; data handling; e-commerce; evaluation value model; fuzzy comprehensive evaluation; grounded theory; Accuracy; Business; Decoding; Economics; Entropy; Indexes; Interviews; customer value; grounded theory; multi-layer fuzzy comprehensive evaluation;

fLanguage

English

Publisher

ieee

Conference_Titel

Uncertainty Reasoning and Knowledge Engineering (URKE), 2012 2nd International Conference on

Conference_Location

Jalarta

Print_ISBN

978-1-4673-1459-6

Type

conf

DOI

10.1109/URKE.2012.6319521

Filename

6319521