DocumentCode
3540152
Title
Identifying online communities of interest using side information
Author
Leberknight, Christopher S. ; Tajer, Ali ; Chiang, Mung ; Poor, H. Vincent
Author_Institution
Dept. of Electr. Eng., Princeton Univ., Princeton, NJ, USA
fYear
2012
fDate
5-8 Aug. 2012
Firstpage
137
Lastpage
140
Abstract
This research investigates the potential to identify communities and individuals of interest in a weighted network by incorporating side information corresponding to the prior probability of engaging in a specific activity. A brief review of community detection techniques is presented followed by a discussion of a proposed probabilistic model for identifying communities using seeds with side information. A simulation of the model demonstrates the required parameters to detect individuals in the network who are likely to engage in a specific activity. Results highlight the ability of the model to identify small social communities by accounting for the affinity or strength of the relationships between individuals of interest and other individuals in the network.
Keywords
Internet; marketing data processing; probability; social networking (online); Internet; OSN; community detection techniques; online community-of-interest identification; online social networks; probabilistic model; side information; social communities; viral marketing; weighted network; Communities; Computational modeling; Detection algorithms; Image edge detection; Network topology; Probabilistic logic; Social network services; Clustering; Community Detection; Online Social Networks; Viral Marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Statistical Signal Processing Workshop (SSP), 2012 IEEE
Conference_Location
Ann Arbor, MI
ISSN
pending
Print_ISBN
978-1-4673-0182-4
Electronic_ISBN
pending
Type
conf
DOI
10.1109/SSP.2012.6319641
Filename
6319641
Link To Document