Artificial Intelligence and Successful Factors for Selecting Product Innovation Development

The firm´s capability to develop product innovation and successfully launch new products has been regarded as crucial determinant in sustaining a firm´s competitive advantage. Firms have been faced with a complicated problem in selecting innovation development project. From review of the related studies we found two groups of capability, firm´s innovative capability and firm´s new product development capability together with the external competitive environment factor are the factors influence the successful development of product innovation. We also review the predictive ability of Artificial intelligence, Artificial Neural Network (ANN), Fuzzy Logic (FL), and Genetic Algorithms (GAs) and found that it is possible that they will provide a superior predictive system for use in selecting the product innovation development project.