• DocumentCode
    3545662
  • Title

    Determination of Price and Warranty Length in Supply Chain

  • Author

    Peng, Yang ; Junqing Sun

  • Author_Institution
    Tianjin Key Lab. of Intell. Comput., Tianjin Univ. of Technol., Tianjin, China
  • fYear
    2009
  • fDate
    21-22 Nov. 2009
  • Firstpage
    42
  • Lastpage
    45
  • Abstract
    To stimulate consumers´ purchase willingness, producers must determine the reasonable selling prices and warranty length for their product. Based on the diffusion mode, a dynamic Stacklberg game of price and warranty was researched in this paper. Through this model, we got some conclusion about the supplier and retailer´s optimal strategy.
  • Keywords
    game theory; pricing; product liability; purchasing; retailing; supply chains; consumer purchase willingness; price determination; price stacklberg game; product warranty; supply chain; warranty length; Computer science education; Computer vision; Costs; Educational technology; Information technology; Laboratories; Marketing and sales; Supply chains; Virtual manufacturing; Warranties; price stacklberg game; supply chain; warranty;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent Information Technology Application Workshops, 2009. IITAW '09. Third International Symposium on
  • Conference_Location
    Nanchang
  • Print_ISBN
    978-1-4244-6420-3
  • Electronic_ISBN
    978-1-4244-6421-0
  • Type

    conf

  • DOI
    10.1109/IITAW.2009.82
  • Filename
    5419501
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3545662