Application of Unascertained Measurement Model in Customer Satisfaction Measurement

With the development of market economy, farthest considers customer´s satisfaction has become individual enterprise´s management purpose,therefore customer satisfaction becomes especially important to evaluate the enterprise social performance. By analyzing the the concept of customer satisfaction, gives a method to quantitatively describe evaluation index on customer satisfaction, and establishes an evaluation model of customer satisfaction based on unascertained measurement. Also, the weight of classification of index was set up by information entropy. The calculation example shows the efficiency of the method to customer satisfaction measurement.