Title :
Engineering International Expansion: IBM and Remington Rand in European Computer Markets
Author :
Schlombs, Corinna
Author_Institution :
University of Pennsylvania
Abstract :
US computer manufacturers-including IBM and Remington Rand-expanded into Europe after World War II. The companies overcame resistances and adjusted to different market conditions; how they did this, and why IBM succeeded more than others, is examined here. This article argues that IBM adeptly managed-or engineered-relationships with foreign governments and stakeholders through a European-wide manufacturing system and European research laboratories.
Keywords :
DP industry; history; international trade; European computer markets; European-wide manufacturing system; IBM; Remington Rand; US computer manufacturers; international expansion engineering; Companies; Computer aided manufacturing; Consumer electronics; Councils; Europe; Information processing; Laboratories; Manufacturing systems; Marketing and sales; Military computing;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2008.66
