DocumentCode
3559460
Title
Engineering International Expansion: IBM and Remington Rand in European Computer Markets
Author
Schlombs, Corinna
Author_Institution
University of Pennsylvania
Volume
30
Issue
4
fYear
2008
Firstpage
42
Lastpage
58
Abstract
US computer manufacturers-including IBM and Remington Rand-expanded into Europe after World War II. The companies overcame resistances and adjusted to different market conditions; how they did this, and why IBM succeeded more than others, is examined here. This article argues that IBM adeptly managed-or engineered-relationships with foreign governments and stakeholders through a European-wide manufacturing system and European research laboratories.
Keywords
DP industry; history; international trade; European computer markets; European-wide manufacturing system; IBM; Remington Rand; US computer manufacturers; international expansion engineering; Companies; Computer aided manufacturing; Consumer electronics; Councils; Europe; Information processing; Laboratories; Manufacturing systems; Marketing and sales; Military computing;
fLanguage
English
Journal_Title
Annals of the History of Computing, IEEE
Publisher
ieee
ISSN
1058-6180
Type
jour
DOI
10.1109/MAHC.2008.66
Filename
4708695
Link To Document