Website Search Engine Optimization: Geographical and Cultural Point of View

In this paper, we analyzed the influence of geographical area (Jordan) and a local culture on website search engine ranking, and identify the effect and the relationship of the local society keywords in increasing website ranking. Our analysis provides a foundation for understanding the search engine optimization in the local geographical area. In particular, it suggests that we could use social culture keywords to increase the website ranking in search engines that localize the search area such as Google.jo which localize the search for Jordan. The first part of the study started with the identification of keywords that were previously used by Jordanian users to search information related to Jordan prior to their interests. The frequently occurring keywords were then used to conduct the search engine ranking analysis in Jordan.