Title :
An Empirical Examination of User Adoption Mobile Payment
Author :
Hong Yan ; Zhonghua Yang
Author_Institution :
Sch. of Manage., Wuhan Univ. of Sci. & Technol., Wuhan, China
Abstract :
Due to the high uncertainties and perceived risk associated with using mobile payment, it is critical for service providers to build users´ trust. This paper explored the critical factors influencing users´ intention to adopt mobile payment from a trust perspective. The results are based on a survey sample of 193 participants. SmartPLS2.0 is employed in the data analysis. The findings indicate that perceived ease of use, perceived usefulness, structure assurance and ubiquity have significant effect on users´ trust, which further affect user usage intention. Thus mobile service providers need to concern trust to facilitate user adoption and usage of mobile payment services.
Keywords :
electronic money; trusted computing; SmartPLS2.0; data analysis; mobile service providers; perceived usefulness; structure assurance; trust perspective; user adoption mobile payment service; user usage intention; Banking; Educational institutions; Loading; Mathematical model; Mobile communication; Mobile computing; Security; mobile payment; structural assurance; trust; user adoption;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2014 International Conference on
DOI :
10.1109/ICMeCG.2014.40