DocumentCode
3565004
Title
Room Allocation for Hotel Revenue Management Considering Consumer Choice Behavior
Author
Chaoyong Qin
Author_Institution
Coll. of Math. & Inf. Sci., Guangxi Univ., Nanning, China
fYear
2014
Firstpage
323
Lastpage
328
Abstract
Revenue management has been widely used in hotel management. However, researches do not take customer satisfaction into account. In this paper, utility function is construct based on consumer behavior theory. A consumer discrete choice model is established after that. Variable precision rough set then is employed to reduce the factors that influence consumer choice and to calculate the weights. A model of hotel allocation is established thereafter. Finally, the model is validated by an example, the results show validity of the model.
Keywords
consumer behaviour; customer satisfaction; hotel industry; rough set theory; consumer choice behavior; consumer discrete choice model; customer satisfaction; hotel management; hotel revenue management; room allocation; variable precision rough set; Consumer behavior; Industries; Pricing; Resource management; Security; Standards; Revenue management; Room allocation; Theory of consumer behavior;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2014 International Conference on
Type
conf
DOI
10.1109/ICMeCG.2014.72
Filename
7046941
Link To Document