Title :
Room Allocation for Hotel Revenue Management Considering Consumer Choice Behavior
Author_Institution :
Coll. of Math. & Inf. Sci., Guangxi Univ., Nanning, China
Abstract :
Revenue management has been widely used in hotel management. However, researches do not take customer satisfaction into account. In this paper, utility function is construct based on consumer behavior theory. A consumer discrete choice model is established after that. Variable precision rough set then is employed to reduce the factors that influence consumer choice and to calculate the weights. A model of hotel allocation is established thereafter. Finally, the model is validated by an example, the results show validity of the model.
Keywords :
consumer behaviour; customer satisfaction; hotel industry; rough set theory; consumer choice behavior; consumer discrete choice model; customer satisfaction; hotel management; hotel revenue management; room allocation; variable precision rough set; Consumer behavior; Industries; Pricing; Resource management; Security; Standards; Revenue management; Room allocation; Theory of consumer behavior;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2014 International Conference on
DOI :
10.1109/ICMeCG.2014.72
