DocumentCode :
3565725
Title :
Two emerging innovative dragons: An analysis of the IPR strategy of China´s Huawei and ZTE
Author :
Godinho, Manuel Mira ; Ferreira, Vitor
Author_Institution :
ISEG (Sch. of Econ. & Manage.), Tech. Univ. of Lisbon, Lisbon, Portugal
fYear :
2013
Firstpage :
1044
Lastpage :
1057
Abstract :
China has been experiencing a historical take-off in its use of intellectual property rights (IPR). This paper discusses the IPR strategy of two leading high-tech Chinese firms, Huawei and ZTE, analyzing how they are moving to global leadership in the telecom equipment market. Specifically, the paper addresses their IPR performance with respect to patenting and trademark registration in the most relevant global IPR systems. By 2008 Huawei had already reached world leadership in the international PCT patents applicants´ ranking, while in 2011 Huawei was substituted by ZTE in that position (with Huawei dropping to 3rd place). The paper shows how both firms have developed dynamic capabilities in innovation by investing strongly in R&D. This investment has reflected in a dramatic growth of patent applications. Even if a direct correlation between patent applications and capacity to innovate is not assumed, the growing demand for patents (and more recently trademarks) in different IPR systems reveals an aggressive technological and commercial stance of both firms on the global market.
Keywords :
copyright; globalisation; innovation management; investment; patents; telecommunication industry; trademarks; Huawei; IPR performance; IPR strategy analysis; IPR systems; ZTE; dynamic capabilities; high-tech Chinese firms; intellectual property rights; international PCT patent applicant ranking; patent applications; telecom equipment market; trademark registration; Companies; Investment; Patents; Technological innovation; Telecommunications; Trademarks;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Technology Management in the IT-Driven Services (PICMET), 2013 Proceedings of PICMET '13:
Type :
conf
Filename :
6641578
Link To Document :
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