Research on the value of industrial design innovation based on characteristics of the modern consumer demands

The fierce competition in the market, allowing for the increasing tendency for homogenization, low-cost strategy for many enterprises have come to dead end road. This paper is, in this case, new ideas and new methods for the enterprises to improve product value-added. Analysis of the psychological needs of consumers can be seen that more consumers are willing to pay a higher price for higher levels of satisfaction. Industrial design innovation, will give the same cost of the products more added values while meeting the spiritual needs of consumers, and then become an effective way to increase profits.