Study on the strategies of product innovation of China´s travel agencies by the internet

The rapid development of information technology has opened up a new era of electronic commerce, there exists a great space for travel agencies of our country to carry out the e-commerce. Because the ideas of development and design lag behind, tourist products of China are coarse and lack personalities, thus have restricted the development of China´s travel agencies seriously. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has analyzed the necessities and existing problems for China´s travel agencies to innovate on tourist products by using the internet, and proposed some corresponding innovative strategies. Finally, such a conclusion has been reached: as long as China´s travel agencies understand fully the necessities of information technology, adopt some corresponding measures, using internet to perfect and innovate on their products continuously, then China´s travel agencies will surely enhance their international competitiveness and get a sustainable and healthy development.