Title :
Price point and price rigidity: One micro-basis of price rigidity theory
Author_Institution :
Shenyang Aerosp. Univ., Shenyang, China
Abstract :
This paper discusses on price point and price rigidity, which are the breakthrough of price rigidity´s micro basement of Keynesianism, focusing on the micro causes of price rigidity´s formation, analysing the empirical data. The existing theories of firms´ optimal reaction to consumers´ rational inattention are likely to explain the actual importance of price point and the relationship between price point and price rigidity.
Keywords :
pricing; consumer rational inattention; firm optimal reaction; price point; price rigidity micro basement; Agricultural products; Companies; Distributed databases; Economics; Marketing and sales; Pricing; Psychology; Keynesianism; Price point; Price rigidity;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5921054
