The Digital Media Landscape - Addressing the Challenge

This paper discussed the three key themes which the companies should address by 2012: (1) ubiquitous IP networks which will allow for hub centric content delivery, and content access cross-platform; (2) the personalization dimension that adds complexity to the traditional content versus distribution competitive struggle; and (3) supply of content that proliferates, consumer choice and commercial opportunities to expand, and the powerful customer sits at the centre of all this. Understanding and identifying digital media assets valuable to the customers will be critical as will the ability to effectively manage those media assets, addressing issues such as monetization, rights management, and security.