• DocumentCode
    3570906
  • Title

    Analyzing immediate correlations between names and pop culture of North America in the 21st century

  • Author

    Gurnett, Abra ; Besson, Robin ; Shafiq, Omair ; Alhajj, Reda

  • Author_Institution
    Dept. of Comput. Sci., Univ. of Calgary, Calgary, AB, Canada
  • fYear
    2014
  • Firstpage
    442
  • Lastpage
    449
  • Abstract
    In this paper we looked at effect of pop culture on naming of babies in the subsequent years from its appearance. By employing a data mining based dynamic estimation algorithm we attempt to predict the most popular names in the year after the data in the database ends as well the names which will be unique. Our proposed solution is based on the rules found in this paper through the use of algorithms such as rough set theory which determined how much of an effect each subset of pop culture has on new parents. With the results of this effect an algorithm has been developed which is analyzed here. This algorithm has been created with the intended target audience of future parents as well as businesses looking to create personalized items and build targeted marketing strategies.
  • Keywords
    cultural aspects; data mining; estimation theory; rough set theory; North America; baby naming; data mining based dynamic estimation algorithm; personalized items; pop culture effect; rough set theory; targeted marketing strategies; Algorithm design and analysis; Association rules; Databases; Motion pictures; Pediatrics; TV; Association Rules; Baby Names; Clustering Data Mining; Pop Culture; Society;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Reuse and Integration (IRI), 2014 IEEE 15th International Conference on
  • Type

    conf

  • DOI
    10.1109/IRI.2014.7051923
  • Filename
    7051923