Title :
Analyzing immediate correlations between names and pop culture of North America in the 21st century
Author :
Gurnett, Abra ; Besson, Robin ; Shafiq, Omair ; Alhajj, Reda
Author_Institution :
Dept. of Comput. Sci., Univ. of Calgary, Calgary, AB, Canada
Abstract :
In this paper we looked at effect of pop culture on naming of babies in the subsequent years from its appearance. By employing a data mining based dynamic estimation algorithm we attempt to predict the most popular names in the year after the data in the database ends as well the names which will be unique. Our proposed solution is based on the rules found in this paper through the use of algorithms such as rough set theory which determined how much of an effect each subset of pop culture has on new parents. With the results of this effect an algorithm has been developed which is analyzed here. This algorithm has been created with the intended target audience of future parents as well as businesses looking to create personalized items and build targeted marketing strategies.
Keywords :
cultural aspects; data mining; estimation theory; rough set theory; North America; baby naming; data mining based dynamic estimation algorithm; personalized items; pop culture effect; rough set theory; targeted marketing strategies; Algorithm design and analysis; Association rules; Databases; Motion pictures; Pediatrics; TV; Association Rules; Baby Names; Clustering Data Mining; Pop Culture; Society;
Conference_Titel :
Information Reuse and Integration (IRI), 2014 IEEE 15th International Conference on
DOI :
10.1109/IRI.2014.7051923