DocumentCode
3571884
Title
Analysis on Application Strategy of Online Word of Mouth Marketing to SNS
Author
Li, Chen ; Chen Li
Author_Institution
Coll. of Bus., Guangxi Univ. for Nat., Nanning, China
Volume
2
fYear
2012
Firstpage
571
Lastpage
574
Abstract
This paper carried on the analysis to the development present situation of SNS, summarized the current problems in the SNS, then based on the analysis of online word of mouth value, explored building new profit pattern about online word of mouth marketing, and proposed corresponding strategies.
Keywords
Internet; marketing; social networking (online); SNS; application strategy; online word of mouth marketing; profit pattern; social networking service; Advertising; Atmospheric modeling; Business; Games; Internet; Lead; Mouth; SNS; Word-of-mouth marketing; opinion leader;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science and Electronics Engineering (ICCSEE), 2012 International Conference on
Print_ISBN
978-1-4673-0689-8
Type
conf
DOI
10.1109/ICCSEE.2012.505
Filename
6188095
Link To Document