Bird´s eye view on “big data management”

Data usage has grown immensely in today´s data sound and information poor technology age. Automated data collection tools and processes have led to the massive size of data stored in data marts and data warehouses, but a considerable amount of this data goes unutilized for information discovery. Data analytics in such enormous data has become increasingly challenging due to the growing variety, velocity, volume, veracity, value of underlying data elements. The five V´s of data contributes the term “Big Data”. Big data with silos of Zetta bytes of data being now available for decision making in the form of social media, network data, enterprise operation and legacy databases, etc. The objective of this paper is to define Big Data and empirically discern the Big Data opportunities, challenges, applications, and the technologies.