From business model design to the identification of potential business innovation through the creation of shared value: The case of tourism in a region of Switzerland

This paper presents the two first accomplished steps of our research. Its aim is threefold: (1) to facilitate the generation of business models for everybody having an internet connection, (2) to ease the search for partners with the aim of creating shared value, in a local or industrial perspective, and (3) to reduce the time of identification of partnerships and innovation opportunities. This research is based on the creation of an on-line application enabling the analysis of business models, and offering to a large amount of actors the possibility to take part in the search for shared value in a local or industrial perspective. In order to analyse the business models and to highlight the opportunities of shared value between groups of actors, we tested intra-sectorial and industrial, inter- or cross-sectorial analysis approaches which will be integrated into the on-line application with the use of semantic technology.