Development of a mobile application for customer data capture: A case of CIC insurance group limited

Low insurance penetration is the main challenge to the insurance industry in Kenya. Several studies conducted in Kenya show that insurance penetration is at 3.1% while mobile penetration is 75% of the country´s GDP. This study investigated the influence of use of mobile technology in insurance sales in Kenya. This study used CIC Insurance Group as a case. The targeted population was CIC sales staff. Secondary data, questionnaires and structured interviews were used in data collection. The research was both descriptive and explanatory. A sample of 80 respondents was chosen and 70 questionnaires were satisfactorily completed. SPSS was used in data analysis. The study found out that the mobile application was easy to use and shortened customer acquisition process. Insurance sales significantly improved following the use of mobile technology. The study also demonstrated significant social and economic benefits to society.