Title :
Consumer acceptance of prepaid metering and consumer preferences
Author :
Orillaza, Jordan Rei C. ; Orillaza, Louella B. ; Barra, Arnulfo L.
Author_Institution :
Electr. & Electron. Eng. Inst., Univ. of the Philippines Diliman, Quezon City, Philippines
Abstract :
Prepaid metering can be an important technology for effective demand side management. However, successful adoption of this technology is hinged on a positive user experience. Hence, consumer perceptions have to be taken into account even at the early stages of development and prior to the deployment of this technology. Two consumer studies on electricity prepaid metering were conducted in the province of Palawan, Philippines. In the first study, it was shown, by applying the Technology Acceptance Model (TAM) that consumer perceptions on ease of use, usefulness, and affordability were associated with their overall attitude towards prepaid metering, which in turn was related to their intention to use prepaid metering. The result of the second study highlights consumer preferences on features of a basic prepaid metering system. These results are useful in the development and deployment of prepaid metering particularly for developing countries.
Keywords :
consumer behaviour; demand side management; power system measurement; Palawan; Philippines; TAM; consumer acceptance; consumer perception; consumer preference; demand side management; electricity prepaid metering system; technology acceptance model; Atmospheric measurements; Cities and towns; Electricity; Energy consumption; Particle measurements; Predictive models; Psychology; Consumer Survey; Prepaid Metering Technology Acceptance Model;
Conference_Titel :
Power and Energy Engineering Conference (APPEEC), 2014 IEEE PES Asia-Pacific
DOI :
10.1109/APPEEC.2014.7066149