Title :
Deploying efficient business processes the way for small telecom operators to survive
Author :
JungiC, Ieljko ; Gospic, Natasa
Author_Institution :
Telekom Srpske, Banja Luka, Serbia
Abstract :
Complex and dynamic environment of telecom operators and their efforts to strive for in the fierce competition foster small operators to change their business strategy and to enhance their processes to be more efficient then their competitors. The paper proposes deployment of e-TOM processes as guidelines for planning reengineering of business processes. The new e-TOM provides more details on fulfillments, assurance and billing processes used as basic processes for many operators and service providers. The concept of customer relationship management (CRM), as strategic issues, facilitates introduction of new business process supporting operator´s holistic approach to manage relationships with customers. Support of suitable data warehouse with the use of online analytical processing - OLAP and data mining techniques is required and discussed in this paper.
Keywords :
business process re-engineering; customer relationship management; data mining; data warehouses; telecommunication; CRM; OLAP; business process deployment; customer relationship management; data mining techniques; data warehouse; e-TOM process; online analytical processing; telecom operators; Business process re-engineering; Companies; Customer relationship management; Data mining; Data warehouses; Guidelines; Process planning; Production; Shape; Telecommunications;
Conference_Titel :
Telecommunications in Modern Satellite, Cable and Broadcasting Service, 2003. TELSIKS 2003. 6th International Conference on
Print_ISBN :
0-7803-7963-2
DOI :
10.1109/TELSKS.2003.1246175