Author :
Fan Geng ; Herd, Robert ; Tien, Andy ; Saleh, Joseph H.
Author_Institution :
Sch. of Aerosp. Eng., Georgia Inst. of Technol., Atlanta, GA, USA
Abstract :
This work is at the intersection of and integrates two broad considerations in the space industry, namely the emergence of the hosted payload paradigm on the one hand, and the increased emphasis for the acquisition of space systems to be value-driven on the other hand. Spacecraft, and hosted payloads, are value delivery artifacts; their value derives from the flow of service they provide to different stakeholders. Their design and acquisition should be value-centric or at a minimum value-informed. In this work, we first provide a value model and analysis for a spacecraft, which includes its lifecycle cost as well as its revenue model. The revenue model accounts for the services provided by the primary payload and their lease price, the loading dynamics, and various provisions for its obsolescence. When integrated, these two models allow us to calculate the spacecraft Net Present Value (NPV) and its return on investment. A sensitivity analysis helps us to identify the effectiveness of the different value levers of a spacecraft. Second, after a brief review of the hosted payload paradigm, and having developed a baseline spacecraft NPV model, we integrate considerations of the hosted payload into the value analysis, and in the process, we develop a pricing standard (and model) for hosted payloads. For the hosted payload business model to be sustainable, both main stakeholders in the transaction, the owner of the spacecraft (host) and that of the hosted payload (guest), have to see a net value in the hosting arrangement. We propose that the pricing of the hosted payload should be at a minimum ΔNPV neutral. This condition helps us calculate the lower bound for either an upfront payment from the guest, an annuity or rent-like payment, or a combination of both. We developed the analytics for this condition and the three payment options, and we extended it beyond the ΔNPV neutral baseline to include an X% incremental return on the hosted payload. We conclud- with a general reflection on value considerations in space systems and a series of analytical questions raised in this work and left as a fruitful venues for future work.
Keywords :
aerospace industry; investment; life cycle costing; pricing; sensitivity analysis; space vehicles; baseline spacecraft NPV model; beyond cost tools; hosted payload business model; hosted payload paradigm; lifecycle cost; loading dynamics; minimum ΔNPV neutral; pricing standard; return on investment; revenue model; sensitivity analysis; space acquisition system; space industry; spacecraft net present value; value delivery artifacts; Analytical models; Load modeling; Payloads; Satellites; Space vehicles; Transponders;