DocumentCode
3592780
Title
Quality Perceptions in a Complete Distribution Chain
Author
Peng, Ching-Huai
Author_Institution
China Univ. of Technol., Taiwan
Volume
5
fYear
2009
Firstpage
204
Lastpage
207
Abstract
Three theory-based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream chain stages place more emphasis on distribution quality, while downstream chain stages more emphasize product quality. A systematic change in quality perceptions is observed across national borders.In addition, more similar quality perceptions are observed among adjacent chain stages than those chain stages that are further apart.
Keywords
customer relationship management; customer relationship management; distribution chains hypothesis; downstream chain; quality perceptions; upstream chain; Companies; Customer relationship management; Customer satisfaction; Customer service; Distributed computing; Helium; Humans; Innovation management; Technological innovation; Technology management; distribution; perceptions; quality;
fLanguage
English
Publisher
ieee
Conference_Titel
Natural Computation, 2009. ICNC '09. Fifth International Conference on
Print_ISBN
978-0-7695-3736-8
Type
conf
DOI
10.1109/ICNC.2009.740
Filename
5362748
Link To Document