Title :
The Application of Customer Relationship Management to the Integrated Kitchen Cabinet Enterprises
Author :
Zhang, Jijuan ; Zhong, Zhenya
Author_Institution :
Sch. of Environ. Art Design, Central South Univ. of Forestry & Technol., Changsha, China
Abstract :
The article analyses the development status and weakness existing in China´s integrated kitchen cabinet enterprises. It points out that the integrated kitchen cabinet enterprises should make its way out by implementing mass customization mode, which can supply made-to-order products in a way of mass production with low cost, high quality and efficiency. One important way of getting customers´ individualized demands information is to carry out customer relationship management of mass customization mode, which is also the necessity for the successful operation of mass customization producing mode in the integrated kitchen cabinet enterprises.
Keywords :
customer relationship management; mass production; resource allocation; China integrated kitchen cabinet enterprises; customer relationship management; mass customization mode; mass production; resource allocation; Art; Costs; Customer relationship management; Europe; Forestry; Information management; Manufacturing; Mass customization; Mass production; Optimized production technology; customer relationship management (CRM); integrated kitchen cabinet; mass customization (MC); mass production (MP);
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.145
