Title :
Analysis on the Effect of E-business in the Book Retail Market
Author_Institution :
Coll. of Bus., Hunan Agric. Univ., Changsha, China
Abstract :
Nowadays with the rapid development of knowledge-based economy, people want to get more knowledge. Facing this big market, more and more booksellers hope the new way to expand their business. Because of this goal, E-business as the new style is appeared to fit this situation. It´ s important to research the effect of e-business to both sellers and buyers in the book retail market. This article will analyze the effect of e-business mainly by SWOT method from sellers´ angle, and will bring forward some countermeasures.
Keywords :
electronic commerce; retailing; SWOT method; book retail market; e-business; knowledge-based economy; Books; Companies; Educational institutions; Explosions; Industrial engineering; Information analysis; Information management; Innovation management; Internet; Marketing and sales; Book Retail Market; E-Business; SWOT;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering, 2009 International Conference on
Print_ISBN :
978-0-7695-3876-1
DOI :
10.1109/ICIII.2009.443
